Responsible for alignment and compliance with HBA brand and marketing strategy across the region, traditional and social media; and ensures chapter and regional committees have appropriate training, tools and support for communication and marketing activities.
- Responsible regional marketing, PR, media budget.
- Manages Regional Directors responsible for regional communications, regional marketing campaigns and regional event marketing.
- Overarching responsibility for Operational Excellence in chapters for member communicators and event promotion.
- Oversees media relations strategy across region if/as needed
- Ensures region-wide understanding, access to and compliance with HBA’s brand book, marketing strategy, policies and procedures.
- Responsible for maintaining the master calendar of communication, marketing and promotional activities in the region.
- Provides graphic design and copywriting support to committees if/as needed.
- Works across regional council to ensure understanding and alignment HBA’s marketing strategy, positioning, messaging, plans, priorities.
- Ensures the regional perspective is well represented on the Global Marketing and Strategic Communications councils.