Role description - marketing and communications COE president

Responsible for alignment and compliance with HBA brand and marketing strategy across the region, traditional and social media; and ensures chapter and regional committees have appropriate training, tools and support for communication and marketing activities. 

  • Responsible regional marketing, PR, media budget. 
  • Manages Regional Directors responsible for regional communications, regional marketing campaigns and regional event marketing. 
  • Overarching responsibility for Operational Excellence in chapters for member communicators and event promotion. 
  • Oversees media relations strategy across region if/as needed
  • Ensures region-wide understanding, access to and compliance with HBA’s brand book, marketing strategy, policies and procedures. 
  • Responsible for maintaining the master calendar of communication, marketing and promotional activities in the region. 
  • Provides graphic design and copywriting support to committees if/as needed. 
  • Works across regional council to ensure understanding and alignment HBA’s marketing strategy, positioning, messaging, plans, priorities.  
  • Ensures the regional perspective is well represented on the Global Marketing and Strategic Communications councils.