6 weeks prior to expiration: email message: Let Tech Do the Work - renewal email 1.msg
~30 days prior to expiration: text message (if opted in)
4 weeks prior to expiration: email message: Our Anniversary Is Only A Month Away - renewal email 2.msg
2 weeks prior to expiration: phone message (if opted in), email message: Petrina we would hate to say goodbye! - renewal email 3.msg
~1 week prior to expiration: text message (if opted in)
5 days post-expiration: email message: We can't do this without you Petrina! - renewal email 4.msg
2 weeks post-expiration: phone message (if opted in)
