Membership experience department

Dedicated to: individual members 

Scope: strategic planning around member recruitment, retention, and engagement across the region; regional recruitment and engagement activities/initiatives 

Tasks and focus areas: 

Member recruitment: getting people to join HBA

  • Maintenance/population of regionally-specific About the HBA slide deck (regionally unspecific deck provided by HBA Central)
  • Execution and content handling for all regional HBA introductory events; guidance to chapters on appropriate execution for chapter-level HBA introductory events
    • Lunch and Learns: in conjunction/collaboration with Corporate Relations, events sharing the value of HBA with company employees
    • Meet the HBAs: simple regional virtual events to tell other prospective members about HBA, encourage them to join 
  • Chapter unspecified prospect outreach:
    • Using prospect list conduct outreach to potential prospects to show/sell the value of HBA

Membership engagement: getting people engaged so they stay (retention)

  • Execution and content handling of regional Making the Most of Your Membership events: simple regional events (primarily virtual at the regional level) to tell existing HBA members more about how to get the most value possible about HBA, including volunteering
  • Chapter unspecified member outreach/care: using regional membership reports, conduct outreach to members who have not selected a chapter to find ways to better engage them regionally/locally
  • Connect, guide and share the value proposition of volunteering with HBA, with the goal to build volunteer pool of prospective volunteers/leaders. This pool of candidates can then be pulled from as needed, connected to other chapter/regional departments to help on committees/with small tasks OR to the volunteer leader department to be placed in a leadership role
  • Radical hospitability needs/team deployment for regional events/programs during and post-event
  • Regular engagement with members via the regional member Community as a robust resource to connect members
See also role descriptions for: