Marketing and communications director at large
- Leverages and ensures committee members leverage HBA marketing tools, messaging, and brand to increase awareness, interest and engagement in chapter
Event promotion committee
- Works with programming team to implement event marketing activities which optimize event success
- Provides sizzle and spice to event titles and descriptions
- Drives interest in events before, during and after
- Critical success factor for chapter programs
Communications committee
- Provides writing/content for chapter communications using HBA website and/or chapter Community
- Works with regional communication team to set schedule and cadence for chapter communications
Social media committee
- Supports event promotion and chapter communications
- Works with regional social media team to use various social media channels to create/increase awareness and buzz around chapter news, activities, events, recognition, awards, etc.
- Aligns and coordinates social media activity with other chapters in region, regional marketing team, HBA Central marketing team and Digital Innovators committee
