Companies often support HBA through event sponsorship. Sponsorship types are defined as follows:
- Cash sponsorship: where a company provides a sum of money towards the event
- In-kind sponsorship or donations: where a company provides products, goods and services for the event (including but not limited to the event venue, food/beverage, AV, event security, etc) and no cash is exchanged. As a 501(c)(6) organization, the HBA must log and track all in-kind donations for auditing purposes so it is crucial not to miss this step.
The grid below outlines the HBA chapter/regional sponsorship packages for in-person events for your reference and to standardize benefits across the organization. If you are planning a virtual event, please refer to our Virtual event sponsorship guidance article. In the rare case that you are soliciting 3 or more sponsors for an event, please contact HBA Central's senior manager, stakeholder engagement (email@example.com) for additional guidance.
To process any sponsorship, please follow the procedures and guidelines laid out in Event sponsorship definitions and processing procedures