The Experience Center Concept
Every HBA region’s organizational structure includes an Experience Center: a group of departments that work together in pursuit of the optimal experience for HBA’s customers.
A department is dedicated to a particular function and has a specific scope of work which includes both strategic planning and tactical execution. Each department either serves an HBA customer/stakeholder group (i.e. members, volunteers and companies) or provides those customers value (i.e. education and events, member offerings/programs and marketing/communications).
Departments are tasked with a number of priority items such as regional strategic planning for their focus area in line with HBA strategic priorities and implementation of regional initiatives/activities as defined in their scope.
What does each department do?
There are a number of departments within the Experience Center, each focused on a specific function:
- Membership Experience
- Volunteer Experience
- Corporate Relations
- Education and Events
- Member Value Offerings
- Marketing and Communications
The responsibilities of each function can be divided into specific focus areas to spread the workload amongst department volunteers.
See also: Department flex structure
