What's the difference between a PEM and an Account Manager?
Last Modified on 11/20/2024 12:34 pm EST
There are a few differences between an HBA Account Manager and a PEM, though there are some similarities as well. While the PEM role can appear like an account manager in a general sense, as they are assigned to manage the relationship with a particular account, their function is specific to the Global Ambassador Program.
| A Program Excellence Manager: | An HBA Account Manager: |
- Are member leaders volunteering their time
| - Are paid HBA Central staff
|
- Manage the relationship with program contacts
| - Manage the relationship with partnership contacts at the global level
|
- Scope is specific to the Global Ambassador Program
| - Scope includes all HBA partnership, programs, event, etc offerings of the HBA
|
- Goal is to increase satisfaction and engagement with the Global Ambassador Program, and GAP program/ALC sales as needed
| - Goal is to increase engagment/satisfaction with the partner, retain the partner, solicit sponsorship sales
|
- Assigned to between 1-3 companies
| - Assigned 15-20+ companies
|
