The HBA Global Ambassador Program holds multiple program launch windows every year. The 2026 windows and deadlines for Activation Forms are as follows:
September/October 2026
Deadline for Activation Forms: 31 July, 2026
These windows and deadlines are published on the HBA Global Ambassador Program homepage.
Deadline flexibility: companies often inquire if they can have an extension on the activation form deadline. While the HBA can allow approx. 1-2 weeks of flexibility after the deadline, it is not advisable to extend the deadline beyond that. These dates are in place to ensure that the company is set up to have a smooth and easy planning experience. In the HBA's experience, every instance where a company has not met the deadline or 2-week extension has led to significant stress, frustration, and overwhelm. Given this, companies that miss the deadline should be guided to the following launch window.
