General information for marketing and communications DALs
Last Modified on 05/29/2019 9:16 am EDT
Building your team
You are a leader of leaders – that is the most important part of your role. You cannot lead, however, without individuals on your team. You determine the strategy, your committee executes on that strategy. As a DAL, you are expected to:
form and maintain committees of volunteers
actively invite members to participate on committees.
Committees vary in size, structure and levels of sophistication. The standard committees under the marketing and communications DAL are:
Event marketing and promotion committee
Works with programming team to implement event marketing activities which optimize event success
Provides sizzle and spice to event titles and descriptions
Drives interest in events before, during and after
Critical success factor for chapter programs
Affiliate/chapter communications committee
Provides writing/content for chapter communications using HBA website and/or chapter Community
Works with regional communication team to set schedule and cadence for chapter communications
Social media committee
Supports event promotion and chapter communications
Works with regional social media team to use various social media channels to create/increase awareness and buzz around chapter news, activities, events, recognition, awards, etc.
Aligns and coordinates social media activity with other chapters in region, regional marketing team, HBA Central marketing team and Digital Innovators committee
There is one committee lead on each of these committees, and they should have other committee members underneath them. These are the individuals who will execute the tactical elements and implementation of your strategy.
You define how often you meet with your committees and the delegation of work activities.
Finding your leaders
You can never have too many and should always be prepared to have backups in place. Tapping on the shoulder is key.
Begin with existing committees – who is still there? Who will continue? Who will step away?
Advertise opportunities on your committee in your chapter’s monthly newsletter or on the HBA Community
Ask for suggestions from your board
Tap into your network – do you have colleagues, acquaintances that would be perfect for a role? Ask!
Reach out to large groups on social media – use LinkedIn, Twitter, Facebook, wherever
Attend HBA events – your own events are one of the best places to find and recruit new talent. Attend as many as you can with your eye open for individuals looking to get involved.
Supporting your team
Develop one of your committee members as your successor. Think about succession planning early
Share your knowledge/wisdom
Help your volunteers identify an HBA career path and support it, even if it means moving off of your team
Recognition goes a very long way
Supports in place for you
Regional-level: Marcom COE President – this individual is responsible for strategic overview of all marketing and communications volunteers.
Marketing Excellence Regional Director – this individual is the Marcom COE President’s right hand, and is responsible for training chapter volunteers and filtering information from HBA Staff to the chapters.
HBA’s marketing associate director (Phil George) – can assist with specific member concerns, is available to assist when you are unable to reach the above individuals.