Responsible for developing a strategic engagement plan for the Affinity Group and creating a sense of belonging and driving value among group members, especially via the HBA Community to position it as a true internal resource group for members.
- Drive member engagement within the HBA Community by creating a content calendar/schedule of posts to encourage members to participate, share information/resources and promote value opportunities
- Populate/organize the HBA Community library, as needed, with resources
- Basic Affinity Group member care:
- member outreach as needed,
- promoting the value prop of AG participation to all HBA members to get individuals to join,
- practicing radical hospitality (even virtually)
- onboarding new AG members with how to take advantage of/get the most out of the group
- ensure the global group has a consistent understanding of member demographics and geographies. When able, proactively reach out to chapters/regions where population is growing
- *Internal marketing – using Marq, design materials for the HBA Community page to make it visually appealing
- *Build marketing toolkits so that regions/chapters can assist in marketing global AG offerings and increase awareness locally; cross-promote chapter/regional events that might speak to their AG membership via social and HBA Community
- Build a committee to assist in the execution of all member engagement tasks and initiatives
*as AG grows, more focus will be needed on marketing/communications activities. At this time, a new Marketing/Communications role can be added and these responsibilities will move to that individual.
