Evolving the HBA’s Story to Match Our Global Ambition
HBA CEO Mary Stutts has been hosting calls with HBA Member Leaders to share our organization’s updated narrative and strategic repositioning. While our mission to further the advancement and impact of women in the business of healthcare remains unchanged, how we communicate it is evolving—reflecting our growing global footprint and the urgent need to champion leadership that represents the patient populations we serve in today’s rapidly changing world. The work of the HBA is more important than ever! We are grateful for your partnership as we continue to define and elevate the story of who we are, where we’re headed, and ensuring the HBA’s voice is clear, relevant, and impactful. If you’d like to view the presentation that Mary shared, you can see it here.
A key takeaway from the narrative session is additional guidance for how to communicate the work that we are doing:
| Rather than Using These Words... | Try these instead: |
| Intersectionality | Multidimensional identity |
| Unconscious bias | Preconceived notions, Hidden assumptions |
| Diversity, Race, Gender, Ethnicity | Variety of perspectives, Global mindset, Reflective of the population served, Reflective of the workforce |
| Equity | Support, Fair opportunity, Health access |
| Inclusion | Welcoming, Supportive spaces, Sense of belonging |
| Women | Leaders, Decision-makers, Innovators |
| Allyship | Partnership, Collaboration |
| Social impact | Community benefit, Business imperative, Measurable outcome |
As a reminder, HBA offerings are available and accessible to ALL HBA members.
