HBA Central expiring member outreach schedule

Her e are examples of the automated outreach sent to HBA members as they near their expiration dates (attachments in both Outlook and PDF formats):

1. 6 weeks prior to expiration: email message: 
   • Outlook: Let Tech Do the Work - renewal email 1.msg
   • PDF: Let Tech Do the Work - renewal email 1.pdf
2. ~30 days prior to expiration: text message (if opted in)
3. 4 weeks prior to expiration: email message: 
   • Outlook: Our Anniversary Is Only A Month Away - renewal email 2.msg
   • PDF: Our Anniversary Is Only A Month Away.pdf
4. 2 weeks prior to expiration: phone message (if opted in), email message: 
   • Outlook: Petrina we would hate to say goodbye! - renewal email 3.msg
   • PDF: Petrina, we would hate to say goodbye!.pdf
5. ~1 week prior to expiration: text message (if opted in)
6. 5 days post-expiration: email message: 
   • Outlook: We can't do this without you Petrina! - renewal email 4.msg
   • PDF: We can't do this without you, Petrina!.pdf
7. 2 weeks post-expiration: phone message (if opted in)