Building a Video Request

Best practices for video requests:

Include a Video

  • Video makes the request engaging
  • Social proof helps people feel more comfortable on camera

Write Short Intro Text

  • People won't read big blocks of text
  • Keep your introduction copy short and sweet, and provide more detail in video

Give Focused Talking Points

  • Give video creators one main question to respond to
  • Don't use more than 3 talking points

Set Appropriate Time Limits

  • Avoid rambling with strict time limits
  • If you give people more time than they need, they will probably use it