Building a Video Request

Best practices for video requests:

Include a Video

• Video makes the request engaging
• Social proof helps people feel more comfortable on camera

Write Short Intro Text

• People won't read big blocks of text
• Keep your introduction copy short and sweet, and provide more detail in video

Give Focused Talking Points

• Give video creators one main question to respond to
• Don't use more than 3 talking points

Set Appropriate Time Limits

• Avoid rambling with strict time limits
• If you give people more time than they need, they will probably use it