When an event is opened for registration on the HBA website, it will be automatically included in the next weekly event digest email, which is sent to all who have selected to receive email communication from that chapter/region each Monday. Last chance will appear next to the event's title the last time it will be included in that mailing before the event occurs.
The weekly event digest includes all HBA events (local, virtual and flagship) consolidated into one email, ensuring maximum email promotion for all events. These emails are member-specific based on the geographic preferences selected in their HBA profile and are responsive on all devices.
In the "Events near you" section, local events are featured by event title, date, time, location and price only, which makes it critical that event promotion volunteers review and enhance all event titles.
As the weekly event digest email's content is automated, we are unable to track click rates within the mailing for specific events.
