Role description - Summit Marketing Team Lead

The Summit Marketing Team Lead supports the preparation and planning for the Annual European Summit. Reports to the regional director, regional conferences. 

Responsibilities:

  • Oversee Summit marketing to attendees & sponsors before, during and after the Summit 
  • Create ‘Storytelling’ to explain to members and non-members the benefits of attending 
  • Engages and consults with the CoE MarComms team, working closely and collaboratively with them. Seeks  CoE approval of all Marketing material and ensure publication on approved HBA channels.
  • Engages and consults with the MCI Design team, working closely and collaboratively with them, submits all marketing content and material to MCI in a timely fashion
  • Developing the overall look/feel of Summit to drive excitement as well
  • Assist in content development and submission for the Summit registration page, microsite, printed program and other materials
  • Design any marketing material using LucidPress (other than printed program)
  • Engages & consults regularly with Summit Director and Summit team 
  • Ensures an efficient Marketing team structure is in place and that enough volunteers are in place to execute the Summit plan. Ensure that volunteers understand relevant policies and procedures
  • Hold team members and stakeholders accountable in order to make sound and timely decisions
  • Will use event and project management tools and the HBA Cloud provided by MCI to ensure that every stakeholder has an excellent overview at all times.
  • Provides guidance and support for the Marketing members, ensures coordination and collaboration among them. 
  • Can provide general overview of milestones and actions. Foster an environment where colleagues feel comfortable raising concerns and identifying risks.

Behaviours:

  • Ownership & accountability 
  • Learner Mindset
  • Create confidence & engagement among volunteers
  • Role-model collective ownership

Time requirements: 10 hours a month