The HBA has created an Ambassador Program Playbook as a resource for companies who have decided to launch a program. This tool breaks the program setup process into phases, which can be taken step-by-step during the program process with guidance from HBA, and includes a vast amount of detail and guidance:
•Internal role definitions and profiles
•Phase descriptions and timelines
•Anecdotal program setup guidance
•Launch guidance and details
And much, much more…
HBA Ambassador Program - Playbook v1.2023.pdf - for sharing to companies
HBA Ambassador Program - Playbook v1.2023.pptx - should there be need to pull out content/slides for other uses
