Marketing

HBA Central publishes a monthly “Message From the Regional Chair” on behalf of each region that goes to members and prospects.  The monthly “Message From the Regional Chair” is a prime opportunity to directly address your region. This monthly out...

When an event is opened for registration on the HBA website, it will be automatically included in the next Weekly Event Digest email ,  which is sent to all HBA Members and Prospects.*  " Last Chance"  will appear next to an event's title the last...

First — be sure to leverage your HBA Communities! All posts notify Community members via email. All emails to HBA members are sent from HBA Central. HBA policy prohibits chapters and regions from sending emails to members directly.  Beyond the wee...

The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare Businesswomen’s Ass...

These are the HBA logos. Please ensure that when using the HBA logo, you follow all guidance outlined in our  Brand Guidelines . HBA_Logo_CMYK_Purple.eps HBA_Logo_CMYK_White.eps Purple logo white background with text.jpg Purple logo whi...

The HBA has created a video of testimonials which can be used to help market the value of membership. The video is available on the HBA Youtube channel for use at events. You can also view the video directly here: Your browser does not s...

If you are contacted by members of the media in connection with your role as an HBA volunteer leader or representative, please follow these guidelines to ensure consistent, accurate, and appropriately approved communication on behalf of the organi...

If you engage in social media activity on behalf of your HBA branch, chapter, region, or in your role as an HBA Member Leader, please follow these guiding principles to help maintain a professional, consistent, and community-centered presence acro...

To ensure a consistent, compliant, and member-centered communication experience, official email communications to HBA members are managed through the HBA Central team. The below guidelines apply to all HBA branches, chapters, regions, affiliates, ...