Marketing

Articles

HBA "message from the regional chair" deadlines
The monthly message from the regional chair is a prime opportunity to directly address your region. This monthly outreach is your region's opportunity to create or close the loop among your various marketing channels and segments. Here are some...
Event digest email
When an event is opened for registration on the HBA website, it will be automatically included in the next w eekly event digest email,  which is sent to all who have selected to receive email communication from that chapter/region each Monda...
HBA marketing and communications channels
HBA's regional and chapter marketing and communications volunteer teams at the regional and chapter level have access to the following marketing and communications channels: Digital: HBA website HBA Community Email: HBA Newsletter Ev...
How to request an eblast to be sent
HBA email blasts, or eblasts, should be used sparingly but can be requested under special circumstances to inform individuals about important information such as regional conferences, mentoring programs, summits or other "special" events. ...
HBA Style Guide
2021 Edition The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare...
About the HBA brand - messaging
A United Force for Change When members of the Healthcare Businesswomen’s Association come together, it’s with a shared purpose: to be a united force for change . We connect diverse groups of both women and men, across all healthcare...
HBA logos
These are the HBA logos. HBA_Logo_CMYK_Purple.eps HBA_Logo_CMYK_White.eps Purple logo white background with text.jpg Purple logo white background no text.jpg White logo purple background no text.jpg ...
 HBA Membership Video
The HBA has created a video of testimonials which can be used to help market the value of membership.  The video is available on the HBA Youtube channel for use at events. You can also view the video directly here: Your browser does...
2020 HBA Fact Sheet
Here is the  2021 Fact Sheet.pdf
2020 Marketing How Tos
This deck includes information about ....View the deck at  2020 Marketing How Tos v2.pptx