Marketing

Articles

2024 HBA "Message From the Regional Chair" Deadlines
HBA Central publishes a monthly “Message From the Regional Chair” on behalf of each region that goes to members and prospects.  The monthly “Message From the Regional Chair” is a prime opportunity to directly address yo...
Weekly Event Digest Email
When an event is opened for registration on the HBA website, it will be automatically included in the next Weekly Event Digest email ,  which is sent to all HBA Members and Prospects.*  " Last Chance"  will appear next to ...
Targeted Mailing Requests
First — be sure to leverage your HBA Communities! All posts notify Community members via email. All emails to HBA members are sent from HBA Central. HBA policy prohibits chapters and regions from sending emails to members directly.  Bey...
HBA Style Guide
The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare Businesswomen&r...
About the HBA brand - messaging
A United Force for Change When members of the Healthcare Businesswomen’s Association come together, it’s with a shared purpose: to be a United Force for Change . We connect diverse groups of both women and men, across all healthcare...
HBA logos
These are the HBA logos. HBA_Logo_CMYK_Purple.eps HBA_Logo_CMYK_White.eps Purple logo white background with text.jpg Purple logo white background no text.jpg White logo purple background no text.jpg ...
 HBA Membership Video
The HBA has created a video of testimonials which can be used to help market the value of membership.  The video is available on the HBA Youtube channel for use at events. You can also view the video directly here: Your browser does...
HBA Fact Sheet
This fact sheet was last updated Q1 2024 2024 Fact Sheet Updated.pdf
Social media recommendations and best practices
If you engage in social media outreach on behalf of your region, chapter or as an HBA member, please follow the HBA central guiding principles:  Please do not post events unless they are HBA events or an agreement is in place between the HBA ...
2023 Marketing How-To Deck
This PowerPoint deck covers important information on all of the available marketing resources for HBA volunteers. Marketing-How-to-Deck-2023.pptx Within this deck, you'll find information on:  Event Promotion Marq Ordering Marketing...
National Volunteer Week graphic
HBA_National_Volunteer_Week_2023.jpg ...