Marketing and Communications

Marketing and communications is responsible for oversight of all regional marketing and communications, including email/newsletter content, HBA brand expertise, social media accounts, website content, copy writing, media engagement and regional marcomm strategy.

Articles

"About the HBA" Overview deck
This deck was last updated Q2 2024 About HBA Deck 2024.pptx
Brand Guidelines
HBA_Brand_Guidelines.pdf
HBA "message from the regional chair" deadlines
HBA Central publishes a monthly “Message From the Regional Chair” on behalf of each region that goes to members and prospects.  The monthly “Message From the Regional Chair” is a prime opportunity to directly address yo...
HBA Membership Video
The HBA has created a video of testimonials which can be used to help market the value of membership.  The video is available on the HBA Youtube channel for use at events. You can also view the video directly here: Your browser does...
Marketing and communications department
Dedicated  to :   regional marketing, communications and social media  Scope:  strategic planning around regional marketing, communications, social media and PR; execution of regional event marketing, regional commun...
HBA PowerPoint template
Please use this PowerPoint template for all programs, meetings, and presentations.  hba-official-ppt-template.pptx If you would prefer to set it as a standard template in PowerPoint, please use this version: HBA 2024 Template.potx , and ...
HBA Style Guide
The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare Businesswomen&r...
Marq (Lucidpress) Training
Getting Started Before using the Marq (formerly known as Lucidpress) platform, please watch these informative training videos: https://info.marq.com/training-videos Visit Marq.com and login using your assigned username/email and password. Do...
HBA Fact Sheet
This fact sheet was last updated Q1 2024 2024 Fact Sheet Updated.pdf
HBA DE&I Events and HBA DE&I Speaking Out - Social Graphics
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Building your committees
Building your team You are a leader of leaders – that is the most important part of your role. You cannot lead, however, without individuals on your team. You determine the strategy, your committee executes on that strategy. As a leader, y...
Social Media Hashtags
Please visit the below link for the official HBA approved hashtags for chapters, regions and affinity groups https://docs.google.com/spreadsheets/d/1lMXChzBzvDSLWgC0dLWFIAa17b1AeoEn/edit#gid=701838900 ...
2023 Communications Strategy
With the HBA positioned as a global leader on gender equality in the industry workplace, the organization is at the ready to “own” the space of driving impactful solutions for gender equality in global healthcare—and ultimately hea...
Social Media Strategy
View the HBA's 2024 global social media strategy below: 2024 Social Strategy.pptx Social Media Open Forum Series All forums will take place at 2:00 PM ET. 2024 Forum Dates: Thursday, 2 February Thursday, 28 March Thursday, 25 April ...
HBA Brand Photography
Brand Photography Guidelines HBA’s brand photography is stored and available to download on SmugMug. These photos can be used for regional and chapter marketing materials, social media posts, Lucidpress designs, and event promotions. HBA&r...
HBA "By the Numbers"
HBA dashboard infographics as of 31 December 2023 HBA by the numbers_all.jpg HBA by the numbers_corp partners.jpg HBA by the numbers_countries.jpg HBA by the numbers_events.jpg HBA by the numbers_global members.jpg HBA by the number...