Marketing and Communications

Marketing and communications is responsible for oversight of all regional marketing and communications, including email/newsletter content, HBA brand expertise, social media accounts, website content, copy writing, media engagement and regional marcomm strategy.

Articles

Positioning and Brand Messaging (members & companies)
HBA Positioning & Brand Strategy Presentation July Final.pptx ...
About the HBA deck (Updated July 2021)
2021 About the HBA deck.pptx
Brand Guidelines
HBA_Brand_Guidelines FINAL.pdf
HBA "message from the regional chair" deadlines
The monthly message from the regional chair is a prime opportunity to directly address your region. This monthly outreach is your region's opportunity to create or close the loop among your various marketing channels and segments. Here are some...
HBA Membership Video
The HBA has created a video of testimonials which can be used to help market the value of membership.  The video is available on the HBA Youtube channel for use at events. You can also view the video directly here: Your browser does...
HBA PowerPoint template
Please use this PowerPoint template for all programs, meetings and presentations. HBA PPT template 16x9 (recommended).pptx ...
HBA Style Guide
2021 Edition The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare...
Lucidpress training
How-To and Resources Before using the Lucidpress platform, please watch this informative training webinar .  UPDATE: Second informative training webinar now available. Watch the 30-min Lucidpress deep dive. . Visit Lucidpress.com ...
2021 HBA Fact Sheet
Here is the  2021 Fact Sheet.pdf
2021 HBA Marketing and Communications Plan
In line with the organizations 2021 strategic goals, the HBA’s Corporate Communications and Membership & Marketing departments will direct a comprehensive marketing and communications strategy to garner visibility for the HBA brand and it...
2021 Marketing How Tos
View the deck at  2021 Marketing How To's.pptx
2021 Regional and Chapter Marketing Roles and Responsibilities
View the deck here:  2021 Regional and Chapter Marketing Roles.pptx
2021 Social Media Strategy
Download it here:  2021 Social Media Strategy.docx
2021 Membership Promo Graphics - Sized for Social Media
We have provided four different graphics that can be used for any of your 2021 membership promotions. These are sized perfectly for social media but can be used in any channel or program.  ...
Impactful Data Points Converted to Graphics - From 2020 HBA Annual Report
Please find below a link to graphics that include impactful data points. These can be used on social media, in presentations, etc.  2021_HBA_Total_Impact_Instagram_FINAL JPGS.zip ...
HBA DE&I Events and HBA DE&I Speaking Out - Social Graphics
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Building your committees
Building your team You are a leader of leaders – that is the most important part of your role. You cannot lead, however, without individuals on your team. You determine the strategy, your committee executes on that strategy. As a leader, y...
CEO Transition slide
As discussed on the May 2021 functional call, we are providing a slide for all regions to use should you need it. Please reach out with any questions.  CEO Transition Slide Updated.pptx ...
2021 ACE Awards
The HBA is in search of 2021 ACE Award winning-initiatives. From the traditional like an internal women’s network to the more unique like a flexible parental leave support program—and everything in between that drives equity and opportun...
Social Media Hashtags
Please visit the below link for the official HBA approved hashtags for chapters, regions and affinity groups https://docs.google.com/spreadsheets/d/1lMXChzBzvDSLWgC0dLWFIAa17b1AeoEn/edit#gid=701838900 ...