Marketing and communications is responsible for oversight of all regional marketing and communications, including email/newsletter content, HBA brand expertise, social media accounts, website content, copy writing, media engagement and regional marcomm strategy.
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Brand Guidelines
Please familiarize yourself with our new brand guidelines with the quick-start guide below. This guide provides a comprehensive overview of our brand identity, including proper logo usage guidelines (such as location, region, and product lockups), b...
2026 "Message from the Regional Chair" Deadlines
HBA Central publishes a monthly “Message From the Regional Chair” on behalf of each region that goes to members and prospects. The monthly “Message From the Regional Chair” is a prime opportunity to directly address your region. This monthly out...
HBA Style Guide
The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare Businesswomen’s Ass...
Marq (Lucidpress) Training
Getting Started Before using the Marq (formerly known as Lucidpress) platform, please watch these informative training videos: https://info.marq.com/training-videos Visit Marq.com and login using your assigned username/email and password. ...
2026 HBA Fact Sheet
2026 HBA Fact Sheet.docx Updated 31 March 2026
Building your committees
Building your team You are a leader of leaders – that is the most important part of your role. You cannot lead, however, without individuals on your team. You determine the strategy, your committee executes on that strategy. As a leader, you are...
2026 Social Media Hashtags
Please visit this Spreadsheet for a list of the official HBA hashtags approved for HBA regions, chapters, branches, and Affinity Groups. This document will be updated as new information becomes available. Updated 14 April 2026 ...
HBA Brand Photography
Brand Photography Guidelines HBA’s brand photography is stored and available to download on SmugMug. These photos can be used for regional and chapter marketing materials, social media posts, Lucidpress designs, and event promotions. Please see ...
2026 HBA "By the Numbers" Data
2026 HBA By the Numbers.pdf 2026 HBA By the Numbers.png Updated 31 March 2026 ...