Marketing and communications is responsible for oversight of all regional marketing and communications, including email/newsletter content, HBA brand expertise, social media accounts, website content, copy writing, media engagement and regional marcomm strategy.
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Brand Guidelines
Please familiarize yourself with our new brand guidelines with the quick-start guide below. This guide provides a comprehensive overview of our brand identity, including proper logo usage guidelines (such as location, region, and product lockups), b...
HBA "message from the regional chair" deadlines
HBA Central publishes a monthly “Message From the Regional Chair” on behalf of each region that goes to members and prospects. The monthly “Message From the Regional Chair” is a prime opportunity to directly address your region. This monthly outre...
HBA Membership Video
The HBA has created a video of testimonials which can be used to help market the value of membership. The video is available on the HBA Youtube channel for use at events. You can also view the video directly here: Your browser does not ...
Marketing and communications department
Dedicated to : regional marketing, communications and social media Scope: strategic planning around regional marketing, communications, social media and PR; execution of regional event marketing, regional communications and all soc...
HBA Style Guide
The Basics Acronyms and Abbreviations Numbers Titles and Capitalizations Serial Commas and Myriad Dashes Other Punctuation When in Doubt 1. The Basics The HBA Always identify the HBA as the “Healthcare Businesswomen’s Assoc...
Marq (Lucidpress) Training
Getting Started Before using the Marq (formerly known as Lucidpress) platform, please watch these informative training videos: https://info.marq.com/training-videos Visit Marq.com and login using your assigned username/email and password. ...
2026 HBA Fact Sheet
2026 HBA Fact Sheet This fact sheet was last updated 23 January 2026.
Building your committees
Building your team You are a leader of leaders – that is the most important part of your role. You cannot lead, however, without individuals on your team. You determine the strategy, your committee executes on that strategy. As a leader, you are...
Social Media Hashtags
Please visit the below link for the official HBA approved hashtags for chapters, regions and affinity groups https://docs.google.com/spreadsheets/d/1lMXChzBzvDSLWgC0dLWFIAa17b1AeoEn/edit#gid=701838900 ...
2023 Communications Strategy
With the HBA positioned as a global leader on gender equality in the industry workplace, the organization is at the ready to “own” the space of driving impactful solutions for gender equality in global healthcare—and ultimately health equity for wom...
Social Media Strategy
View the HBA's 2024 global social media strategy below: 2024 Social Strategy.pptx Social Media Open Forum Series All forums will take place at 2:00 PM ET. 2024 Forum Dates: Thursday, 2 February Thursday, 28 March Thursday, 25 April Thur...
HBA Brand Photography
Brand Photography Guidelines HBA’s brand photography is stored and available to download on SmugMug. These photos can be used for regional and chapter marketing materials, social media posts, Lucidpress designs, and event promotions. Please see ...
2026 HBA "By the Numbers" Data
2026 HBA By the Numbers.pdf 2026 HBA By the Numbers.png *Updated 27 January 2026 ...