Sales resources

Resources to assist in "selling" HBA to companies and procedures to process sales

Articles

HBA Sales Guide - the value selling process
When engaging new prospects, always like to start off by understanding their company, their needs, and their initiatives. Every company is different or at a different starting point on their journey. Understanding what is important to them is key in...
HBA Pitch Deck
This pitch deck includes information regarding all  HBA offerings and should be customized for each region. For each pitch, shorten the deck to fit the needs/desires of the particular company you are pitching to. HBA Pitch Deck.pptx ...
CR initial outreach email template
Template - initial outreach email for prospects.docx
How to process a Corporate Partnership
Procedure for processing Corporate Partnerships: New Corporate Partners: Signed agreement is received and sent to sales@hbanet.org HBA Central business development staff forwards to CR administrative staff for processing  CR administrati...
How to process a sponsorship
Companies often support HBA through event sponsorship (both virtual and in-person ). Sponsorship types are defined as follows: Cash  sponsorship: where a company provides a sum of money towards the event In-kind sponsorship or donatio...
Business Development Prospect Code policy
To help our regional Business Development teams better demonstrate the value of HBA to potential prospects, HBA offers a program to encourage individuals from new prospect companies to attend one HBA event at no charge. Currently there is no option ...