Resources to assist in "selling" HBA to companies and procedures to process sales
Articles
HBA Sales Guide - the value selling process
When engaging new prospects, we start by understanding their business, priorities, and where they are on their journey. Every organization is at a different stage, so taking the time to identify what matters most to them is essential. This allows ...
HBA Sales Deck
This sales deck includes high-level information regarding all HBA offerings and should be customized for each region. We have condensed the deck to contain the most pertinent information. Feel free to review the slides that make the most sense f...
Business Development Initial Outreach Email Template
Template - initial outreach email for prospects.docx ...
How to process a sponsorship
Companies often support HBA through event sponsorship (both virtual and in-person ). Sponsorship types are defined as follows: Cash sponsorship: where a company provides a sum of money towards the event In-kind sponsorship or donations:...
How to process a Corporate Partnership
Procedure for processing Corporate Partnerships: New Corporate Partners: Signed agreement is received and sent to sales@hbanet.org HBA Central business development staff forwards to CR administrative staff for processing CR administrative ...